How Facebook Plans To Hook You On TV
40% of Online Ads Are Found to Be Overweight and Slow Sites (AdvertisingAge) More than 40% of online ads are larger than industry standards, which slows down websites and annoys users with crawling load times,…
social media
The $25B Snap IPO, Augmented Reality, and more…
Social Media What Makes Snap Worth $25 Billion (And Maybe More) (Fast Company) Consumers, advertisers, influencers, media brands, and rivals are increasingly viewing the world through Snapchat’s lens. In the past 18 months, the photo-…
Snapchat is the new TV, YouTube Rolls Out Live Streaming, and more…
Social Media Why Snapchat Is the New TV (WSJ) In the registration filing for its initial public stock offering, Snapchat parent Snap Inc. said its competitors range from Google, Apple and Facebook to popular Asian…
Super Bowl Ads LI, Snapchat and Fake News, and more…
Advertising How automakers fared during the Super Bowl (Automotive News) Going into Super Bowl Sunday, the talk was about social awareness and inspirational themes that automakers would be promoting with their ads. It appeared the…
Facebook Ads and Mailchimp, Advertising Classification, and more…
Technology & Innovation The Advertising Personalization Classification System (Medium) This is the story of how advertising stopped being the intrusive, attention-hogging annoyance you go out of your way to avoid, and was transformed into something…
Infographic: Key Social Media Learnings from the VW Scandal
The fallout for Volkswagen in Europe and the USA due to last year’s scandal reaches far and wide across multiple aspects of the auto industry and consumer markets. As a result, key learnings have been…
HELIOS: The First Truly Integrated Solution for Auto Retail and Consumers
Editor’s Note: This post was modified from its original contents after AutoConversion and HELIOS forged a partnership. The essence of the original message has been preserved but updated too better reflect the relationship in the…
LinkedIn Pulse is for News and Information, Not Promotion
If you are publishing content on LinkedIn Pulse with the purpose of promoting your product or company, take a look at the number of views and engagement levels of your pieces. Chances are the numbers…
An Integrated Shopping Experience Begins and Ends on the Smartphone
If I were to break down the typical auto shopper experience today It would begin and end with the customer’s smartphone. There is no arguing that the primary access point to your dealership…
Which Auto Makers Are Winning in Social Media?
An infographic was recently published by Unmetric that reveals how auto makers are fairing in Social Media. Data was compiled in May 2013 due to insight that the auto industry was driving 7x more engagement…