⏯️ 2020 Video Marketing Trends to Watch for in Auto Retail
Live virtual roundtable panel discussion featuring Adam Thrasher, Chad Morgan, Terry Lancaster, and Collin Davis talking about 2020 trends to watch on video marketing for auto retail.
Blog
🎙 Consumer Touch Points: Identifying what drives traffic into the store [VIDEO]
What’s necessary for any retail or service-based industry like dealerships is a complete understanding of where their traffic comes from. While every marketing tool can be tracked and monitored individually – at least, at a high level – it’s extremely time consuming. Aggregating touch point data can assist dealers in understanding where their customers are coming from.
Video Marketing Tip: Host Controls the Shopper Experience [VIDEO]
Another installment of our comprehensive video marketing series. In this piece we explain the consequences of using YouTube to host videos on your retail website and the benefits of hosting your own videos with a host provider designed to let you own the data and control the shopper experience through the use of video.
AutoConversion Members Get $300 Off from Navigate ‘19 Conference by CarGurus October 22 & 23 in Boston
AutoConversion is working with CarGurus to help promote the inaugural Navigate ’19 User Conference to be held in Boston on October 22nd and 23rd. As part of the promotion, CarGurus is extending a $300 discount off registration for AutoConversion Members. Additionally, CarGurus Head of B2B Marketing Ashley Karr will appear as a Guest on the AutoConverse Mobility Tech & Connectivity Show.
The Grand Convergence – Where Are You in the Mix?
Part III of a 3-article series about the emergence of big tech and the convergence of industries such as automotive, big tech, and transportation. In this segment we address the importance of keeping up to date and educated on technologies, market trends, and best practices by tuning into authoritative podcasts and participating in industry events.
Video Marketing Tip – Hosting & Distribution: “It’s All About the Data!”
One of the nice things about YouTube for advertisers is the platform’s ability to place hyper-target ads onto videos for individual viewers based on behavior. Imagine having that same capability with videos on your own website, or across third-party publications? In this video featuring Flick Fusion CEO Tim James, we discuss how the use of a video marketing platform like Flick Fusion makes it possible for auto retailers to create the same type of user experience with video on their websites, without the risk of losing visitors the way you do with embedded YouTube videos.
The Volcano of Emergence – Change is Brewing, and It’s Noisy
Article two in a 3-part series about convergence in the automotive, transportation, logistics, and mobility tech sectors. This piece reflects upon how buzzwords such as Big Data, Analytics, Attribution, AI & Machine Learning, and Digital Retailing obscure the view for auto retailers to navigate forward efficiently and profitably.
Two Kinds of Customers Automotive Sales People See Every Day
In this free workshop preview, we discuss the two kinds of customers that automotive sales people see every day, and how you as an automotive sales professional can get more reviews, more referrals, and more repeat business by building better, stronger, more authentic relationships – online and in person.
2019 Automotive Warranty Management Summit – October 22 & 23 – Exclusive Event for OEMs, Dealers, and Tier Suppliers
In the car business, much attention is placed on the sale of new and used cars. But behind the scenes and in and around this process lies an entirely essential and lucrative business – Automotive…
The Underbelly of Convergence – Why You Need to Look Ahead – Part 1 of 3
In Part 1 of our 3-part series about Larry, the unassuming young professional who accidentally gets caught up in the auto industry, we see the pretext of complacency and apathy and the importance of always looking ahead.