For the first time in it’s history, Mercedes-Benz USA will be advertising during Super Bowl XLV, and they’re using Twitter to do it. Understanding how important it is to tie customers and fans into its…
For over a century, video has been a one-way conversation. But today there exists technology that gives media companies the power to ask its audience for their opinions, and for the audience to give a…
There is an old Taoist saying that goes along the lines of this… Bend and you will be whole Curl and you will be straight Keep empty and you will be filled. Grow old and…
If you are a registered Google AdWords user then you probably received an email from them with a thank you note and link to a very impressive video on YouTube. At first it seemed kind…
The online video streaming market continues to be a hot topic, with Amazon.com now hoping to release its own streaming service to compete with Netflix. On the heels of the recent NBC / Comcast negotiations…
Since WikiLeaks released those government cables last month (Nov 28), which arguably embarrassed numerous international figures and diplomats, British and Swedish authorities have managed to arrest of Julian Assange, WikiLeaks founder, over rape allegations. The…
The anticipated merger between Comcast and NBC Universal has reached a new stage of its development, causing debate not only in how this nascent Internet TV business model should be designed but also over who…
In the push for companies to be more “green”, Frito-Lay earlier this year introduced their new biodegradable bags for Sun Chips. The commercials were great and so too was the concept. Problem is, the bags…
America Online (AOL), a household name that has taken a back seat in recent years since its merger flop with Time Warner, appears to be poised for a comeback. The Internet service provider gone ad…
Looks like Comcast is on its way to obtaining controlling interest in NBC Universal, a merger-buyout that broke the news nearly a year ago and that we have reported on a few times since. WSJ…