There are plenty of well-known competitors: Coke vs Pepsi, Honda vs Toyota, The Beatles vs The Stones, Yankees vs Red Sox. Whether yours is as noteworthy as these or not, when it comes to online…
When it comes to customer loyalty programs, most fall short. The benefits come nowhere close to making up for the hassle and inconvenience to the customer. Not so with Starbucks. Of all the rewards programs…
If you are publishing content on LinkedIn Pulse with the purpose of promoting your product or company, take a look at the number of views and engagement levels of your pieces. Chances are the numbers…
Attribution has become a major issue for many marketing organizations. With the explosion of social and online channels; multi-channel, multi-touch campaigns have become the norm for engaging consumers in conversations about brand and product….
With the majority of the world oozing exuberance For Apple’s new Watch Some would suggest the time isn’t right. But I believe the Watch will find its way And become a practical supplement…
Just read an article on The Truth About Cars website which expounds on the idea that millennials do not use social media to shop for cars. The article is in reference to an AutoTrader.com study…
An article in the March 2 issue of Automotive News caught my attention last week. It’s in the Opinion section and there is no author credited, but it suggests that the automotive industry has a “people…
If I were to break down the typical auto shopper experience today It would begin and end with the customer’s smartphone. There is no arguing that the primary access point to your dealership…
You just returned from a convention. You spent tens of thousands of dollars of your company’s money and now you need something to show for it. If you do, you are a player. But…
The psychology of a “year” is a fascinating thing. Our instinct, I imagine, is to contemplate what occured, Then identify a sense of meaning to it all. This is mine… MEDIA, ADVERTISING,…