Solving the Goldfish Conundrum
According to research represented in this infographic, the attention span of humans has markedly decreased over the last 15 years. So much in fact that scientists have determined that our attention spans are now less…
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Automotive B2B – Part A – Breaking Down the Sales Funnel
Companies in the automotive space that have product for dealers are facing tough challenges today growing their dealer base. Dealership leaders and decision makers are bombarded with emails, phone calls, and unannounced visits from people…
Automotive Retail Attribution: Fundamentals and Future
Prior to online marketing, facts about where vehicle sales came from, and how advertising campaigns performed were hard to come by. From a practical viewpoint you couldn’t really tie back sales to your TV, print, and…
Enhance Your Click Rate with an Effective Sponsored Content Strategy
Facebook is one of the most extraordinary ecosystems mankind has ever known. Nothing today compares to it. As a publisher, it spends essentially no money producing content because all of its content is user generated….
How Social Media Ads Are Just Another Form of Push
Unlike automotive brands who are thriving in social media, dealers and service centers are not truly achieving any sort of verifiable ROI with their own social media efforts. Social media is a terrific tool for…
Infographic: Key Social Media Learnings from the VW Scandal
The fallout for Volkswagen in Europe and the USA due to last year’s scandal reaches far and wide across multiple aspects of the auto industry and consumer markets. As a result, key learnings have been…
How a 100 Year Old Company is Reinventing Itself – With a Mobile App
Over the past 100 years or so, Sears has seen a lot of changes. The company, originally founded in 1893, has weathered the Great Depression, two World Wars and a business landscape that has been…
Speedy Rewards: A Customer Loyalty Program with Fuel
The other day when I stopped to fill up my gas tank at Speedway, I could not find my Speedy Rewards card. This was a problem for me. Ever since I first signed up for…
HELIOS: The First Truly Integrated Solution for Auto Retail and Consumers
Editor’s Note: This post was modified from its original contents after AutoConversion and HELIOS forged a partnership. The essence of the original message has been preserved but updated too better reflect the relationship in the…
Hum by Verizon Poses New Privacy Concerns
Verizon has entered the consumer automotive diagnostic and roadside assistance market with their own aftermarket device and service that connects drivers to any help they need. It’s called Hum, and as a telecommunications carrier new privacy…