[SlideShare] The Critical Importance of Lead Validation
When businesses talk about their desire for leads, one thing they often fail to do is define what makes a lead a sales lead and how they handle the different types. They also often fail…
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Video Tutorial Series on VDP Analytics for Auto Dealers
Why are Vehicle Details Page metrics important and what role do they play in your website traffic analysis? How do you effectively compare quality of traffic from multiple sources to your VDPs? To answer these…
Will the 2016 Presidential Race Be Determined by Data Analytics?
This year’s election has been a catalyst for conversations involving a number of technological issues. As we reported last month on Trump’s America First App, another telling story has been the use of data analytics…
Trump’s America First App – Overreaching Permissions or Just Media Hysteria?
Whichever side of the aisle you prefer, there’s no denying this year’s presidential election has been one like no other. Everything from the way the candidates interact with each other to the way they reach…
Facebook has a new toy for you to play with – SharpMask
Can a computer distinguish between the many objects in a photograph as effortlessly as the human eye? When humans look at an image, they can identify objects down to the last pixel. At Facebook AI…
Two emerging technologies that attract in-market buyers to your dealership
Competition among auto retailers is at an all-time high and doing the same thing as your competition won’t get you better results, it’ll get you the same results – or worse. Everyday you need to…
Automotive B2B – Part B – The ROI of Content
When people talk about “being good at sales,” they typically mean they are good at closing deals. After all, closing deals is what generates revenue. But sales is more than closing deals. It’s about building a network,…
Desktop Ads Being Sunset on Facebook and Google (Because of Mobile)
In the last few weeks both Facebook and Google announced that they would be sunsetting certain portions of their desktop ads. It should be no mystery why. Mobile usage is soaring at unprecedented rates, rendering…
Burt Reynolds Revives Legacy of ‘Bandit’ with Special Edition TransAm
How do you market cars built and designed in the 1970s for a 21st Century audience? Appeal to their sense of nostalgia of course. While that’s the obvious answer, one company is taking it a…
Big Brand Advertising Initiatives that Create Viral Content
When it comes to advertising, the typical thinking is to create an ad unit for a particular medium. A print ad for a magazine or newspaper. A TV commercial for television. An audio ad for…