The fallout for Volkswagen in Europe and the USA due to last year’s scandal reaches far and wide across multiple aspects of the auto industry and consumer markets. As a result, key learnings have been…
If you are publishing content on LinkedIn Pulse with the purpose of promoting your product or company, take a look at the number of views and engagement levels of your pieces. Chances are the numbers…
Attribution has become a major issue for many marketing organizations. With the explosion of social and online channels; multi-channel, multi-touch campaigns have become the norm for engaging consumers in conversations about brand and product….
Just read an article on The Truth About Cars website which expounds on the idea that millennials do not use social media to shop for cars. The article is in reference to an AutoTrader.com study…
The psychology of a “year” is a fascinating thing. Our instinct, I imagine, is to contemplate what occured, Then identify a sense of meaning to it all. This is mine… MEDIA, ADVERTISING,…
An infographic was recently published by Unmetric that reveals how auto makers are fairing in Social Media. Data was compiled in May 2013 due to insight that the auto industry was driving 7x more engagement…
IBM is testing technology that guesses at people’s core psychological traits by analyzing what they post on Twitter, with the goal of offering personalized customer service or better-targeted promotional messages. A crucial part of the pilot…
Two big pieces of news out these week that signal the rapid evolution of television. Google announced some changes taking effect with YouTube’s business model and Dish Network just grabbed Blockbuster at bankruptcy auction for…
Are you looking for the next big idea for engaging your live audience in real-time during events and TV shows? Would real-time customer feedback about your media programs be beneficial to you? Well, technology has…
According to reports, Apple has laid out new subscription requirements for magazines, newspapers, and other media publishers that wish to distribute content through apps on mobile Apple devices such as iPhone, iPad, and iPod Touch….