How Are You Capitalizing on Your Latest Convention?
You just returned from a convention. You spent tens of thousands of dollars of your company’s money and now you need something to show for it. If you do, you are a player. But…
Marketing
Year in Review: Big Data, TrueCar, Takata, Google, Driverless Vehicles, and More…
The psychology of a “year” is a fascinating thing. Our instinct, I imagine, is to contemplate what occured, Then identify a sense of meaning to it all. This is mine… MEDIA, ADVERTISING,…
3 Tips for Getting the Most from Your Next Industry Event
Sponsoring and exhibiting at industry events can be a costly ordeal. Depending on the event, your company could be looking at expenses on the low end ranging from $5-10k and on the high end tens of thousands…
Automotive Marketing: Keep the Online Without Losing the Offline
In automotive marketing, it’s all about the Internet now, right? Well, yes and no: Yes: Going Online Both car buyers and car sellers are going online more than ever before. According to emarketer.com,…
Predictive Modeling and Customer Profiling: How auto marketers can expand their customer net
Note: This post was contributed by a guest author. Not all views and idea expressed in guest posts are shared by the editors. It doesn’t take an economics guru to tell you that it’s…
Which Auto Makers Are Winning in Social Media?
An infographic was recently published by Unmetric that reveals how auto makers are fairing in Social Media. Data was compiled in May 2013 due to insight that the auto industry was driving 7x more engagement…
How To Engage Customers Based on Their Attitude Toward Privacy
To uncover and understand consumers’ opinions, emotions and behaviors, companies now regularly listen to conversations in social media about brands, products and services. But doing so raises new questions related to online eavesdropping and digital…
Using the Cloud to Send Personalized Video Postcards
Recently I was introduced to a solution called Authntk. The idea behind this cloud-based video solution is meant to give you the ability to easily make custom personalized video postcards for customers, leads, prospects…whoever really….
Report Shows Facebook Great At Generating New Auto Visits
Dataium, the largest aggregator of online automotive shopper behavior, recently announced the release of its annual Social Media report that examines the influence of Facebook and other social media websites on automotive shopping behavior. The…
How and Why You Want to Scan QR Codes with your Smartphone
Bar codes are nothing new, we have had them in grocery stores for decades. But what about in advertising? Are you beginning to see signs and symbols like these that are appearing in ads all…