Back in the day, marketers and companies would trade information on customers to companies that audience was likely to be interest in. A car magazine like Car and Driver or Hot Rod, for example, would…
Inside Walmart’s Digital Strategy – Lessons from the Behemoth’s Playbook on Reputation (Ragan.com) When your organization has thousands of stores worldwide, you’re bound to have some reputational problems. Such is the case with Walmart, a…
What’s at the root of Tesla’s labor troubles? (CS Monitor) As Tesla promises to deliver the cars of tomorrow, it may be inheriting the labor problems of yesterday’s auto industry. The electric-car company’s workplace practices…
As customer payment processing progresses, tablet POS systems are quickly becoming the preferred checkout process of many customers. With a capability to shorten long lines and cut down on wait times, these systems put employees…
When businesses talk about their desire for leads, one thing they often fail to do is define what makes a lead a sales lead and how they handle the different types. They also often fail…
Why are Vehicle Details Page metrics important and what role do they play in your website traffic analysis? How do you effectively compare quality of traffic from multiple sources to your VDPs? To answer these…
Competition among auto retailers is at an all-time high and doing the same thing as your competition won’t get you better results, it’ll get you the same results – or worse. Everyday you need to…
When people talk about “being good at sales,” they typically mean they are good at closing deals. After all, closing deals is what generates revenue. But sales is more than closing deals. It’s about building a network,…
According to research represented in this infographic, the attention span of humans has markedly decreased over the last 15 years. So much in fact that scientists have determined that our attention spans are now less…
Companies in the automotive space that have product for dealers are facing tough challenges today growing their dealer base. Dealership leaders and decision makers are bombarded with emails, phone calls, and unannounced visits from people…