According to a recent survey by Jacobs Media, Tech Survey 2021, radio listeners appear to be migrating more towards podcasts. In fact, of the 42,000 people surveyed, 38% of radio listeners are listening to a…
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Custom labeling doesn’t have to break the bank. The extra investment of a few dollars here and there will pay for itself in improved noticeability, and a better brand image. Here’s how…
This week on B2B Marketing and Sales Hacks we are focused on Marketing Automation, specifically on LinkedIn automation techniques and the future of B2B Lead Generation. Our Special Guest today is Shawn Elledge, Founder & CEO of Sales Lead Automation and the Lead Generation Institute.
This week on B2B Marketing and Sales Hacks, we will define and discuss the idea of “marketing,” why RELATIONSHIPS with not only customers but also strategic partners and employees are key to your overall marketing strategy, and how a ‘private digital community’ can serve all three at the same time.
This week on B2B Marketing and Sales Hacks, we will define and explore the idea of private digital communities designed to stay connected and engaged not only with customers but also with employees and strategic partners.
Customers expect to be bombarded by dealers with deals and special offers. It’s been the de facto approach for decades. And right now, a pattern interrupt can make all the difference. Here are three alternative video types retailers should keep in mind when creating content: 1) What to Expect Videos; 2) Behind the Scenes Videos; How To Videos.
According to Lehel Reeves from Flick Fusion, 87% of marketing professionals use videos as a marketing tool. Here are 3 key pre-production tips for getting your video marketing strategy rolling, including one additional tip as explained by Terry Lancaster – Embrace the Suck.
Connecting with customers through video creates an instant connection in a form that today’s customers are already comfortable using. Many people today get news through video and also are more likely to video call friends and family. Video is, simply put, the way people want to engage today.
Back in the day, car dealers and business owners would stand out on the street, glad handing and engaging with the public. Those who put in that time of active engagement went on to build empires and write books on how to sell. Multi-Purpose Video Marketing is an approach that allows dealers to engage with the public where they are – ONLINE.
Live web chat with sales guru Ian Coburn talking about the differences between poor and quality marketing funnels, sales pipeline management, and how practice and repetition can lead to success. Also learn about Ian’s free e-learning course – Sales Training Now!