Explored the smartest ways to acquire new car shoppers through paid search (PPC) with this video and podcast featuring Julie Lawton and Matthew Kolodziej from Experian Automotive, that highlights the key takeaways from Experian’s 2018 Sales Attribution Study, and how to optimize your New Make Model Keyword Campaigns.
Special Guest Frank J Lopes and Ryan Gerardi evaluate and critique randomly selected dealership website homepages for clear calls to action, consistency, and user experience.
This video and podcast features the first of three webcasts conducted with Experian Automotive where we begin dissecting the key takeaways of their 2018 Automotive Sales Attribution Study. In this session, we have a look at Branded Search – the data and best practices for dealers to purchase their own name in PPC Advertising.
Conversation with Sherri Riggs from DrivingSales about broadcast journalism, multimedia production, and automotive B2B content marketing.
Equipped with the ability to identify your website’s highest value users, dealers now have a new ability. The ability to determine which traffic sources and advertising partners are providing highest value users.
*Editor’s Note – This is a contributed post from a guest author. Views and opinions may not necessarily be represented of our editors. It’s funny, everyone’s key performance indicators (KPIs) are becoming outdated. I’m watching…
Auto retailers can benefit from developing a well-rounded customer rewards and incentives that benefit both the customer and the dealership, if they put in the time to build it with a clear strategy in mind. Here are some ideas.
The first car dealership was established by William E. Metzger in 1898. While dealerships have been around for more than 100 years, the way people sell cars has only begun to radically change in the…
Jumpstart’s Eighth Annual Insights Book Highlights Where Automotive Shopping Preferences Have Changed and What’s In Store For The Year Ahead Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, released its eighth annual…
In today’s fast-paced, ultra-competitive marketplace, franchise marketers can ill afford to operate in a silo. A localized programmatic solution that employs a variety of tactics and operates across multiple digital channels has therefore become an…