The Underbelly of GM Pulling Paid Ads from Facebook
When I first heard the news about GM pulling it’s ads from Facebook I thought, “good”. I was glad that something like this occurred when it did because I think investors needed a little dose…
Automotive
The impact of automotive ads during the NCAA’s 2012 March Madness
Earlier this week, the data utility company Dataium released a new report that outlined the impact of automotive ads during the 2012 NCAA Men’s Basketball Championship game on online auto shopping behavior. The report showed…
The Nature of “Leads” is Changing
Mercedes-Benz USA Uses Twitter for Super Bowl XLV Promotion
For the first time in it’s history, Mercedes-Benz USA will be advertising during Super Bowl XLV, and they’re using Twitter to do it. Understanding how important it is to tie customers and fans into its…
AutoConverse.com Offers Auto Shoppers a More Private Research Experience
2010 September 22 — AutoConversion, LLC. introduced AutoConverse.com, a new website meant to offer auto shoppers a more private way of obtaining purchase information from local auto dealers and retailers. The site also offers dealers…
Ford Uses Explorer As Guinea Pig For Facebook Marketing Success
Ford made history on July 26, 2010 when it revealed the 2011 Ford Explorer exclusively on Facebook. The move scored big with online car shoppers in some astounding ways: There was a 104% increase…
Bill Gates behind funding for eco-friendly engines
EcoMotors recently received $23.5M in venture capital from software mogul Bill Gates and Khosla Ventures for a new kind of engine, one that is environmentally friendly. The engine is called Opposed Piston Opposed Cylinder (OPOC)….
Car Town Provides Virtual Advertising For Real World Auto Makers
Honda’s jumped onto the social gaming bandwagon. Car Town is a Facebook game that allows players to drive around in their favorite rides and soup them up any way they please. (Source) “Car Town…
Toyota And Tesla Motors Finalize Deal
Tesla Motors has become a respectable name in eco-friendly vehicles, particularly the all-electric variety. Toyota not so much. Which makes this deal a rather unique one, and a rewarding one for both parties. Toyota…
BlogPro Automotive offers auto dealers a free blogging service to reach more customers
2009 February 10 – AutoConversion, LLC., a Philadelphia area based automotive technology company has just introduced its new blog marketing program for car dealers – BlogPro Automotive. a hosted WPMU environment for automotive sales and…