Digital advertising has a stain on it, left by the second wave of advertising. Behavioral tracking and the illicit supercookie have tainted what should be a more popular way of reaching consumers. In his article,…
How long? That is not really the right question. There is a telling article that was published yesterday on Fast Company about augmented reality leader Layar taking its system to a new level by installing…
“I’m not sure that I really care about what people think about my brand because I know that most of the decisions [consumers] make have nothing to do with thinking. If you’re not catching people…
Just returned from a visit to St. Louis to appear on The Nothing But the Car Facts Show with host Steven Paul. He has been running the show now for a few months and we…
This is truly hot off the presses. I mean literally, I just got it from our friends over at iPowow whose “in the now” technology literally turns fans into virtual judges, making participation TV a…
One of my favorite stories this year was in WSJ last month about research being performed by MIT using anonymous cell phone data to uncover hidden patterns in our social lives. For me the report…
Two big pieces of news out these week that signal the rapid evolution of television. Google announced some changes taking effect with YouTube’s business model and Dish Network just grabbed Blockbuster at bankruptcy auction for…
A few months back, WSJ had done a series exposing the way advertising firms and websites were handling peoples’ information with one another. What came out was that there is some highly questionable activity going…
Bar codes are nothing new, we have had them in grocery stores for decades. But what about in advertising? Are you beginning to see signs and symbols like these that are appearing in ads all…
Are you looking for the next big idea for engaging your live audience in real-time during events and TV shows? Would real-time customer feedback about your media programs be beneficial to you? Well, technology has…