Sponsoring and exhibiting at industry events can be a costly ordeal. Depending on the event, your company could be looking at expenses on the low end ranging from $5-10k and on the high end tens of thousands…
Got to say, I love this idea. Audi is experimenting with a shared vehicle program where customers have access to several Audi models and rotate among them every 12 months. Essentially, you are in a lease, but…
An infographic was recently published by Unmetric that reveals how auto makers are fairing in Social Media. Data was compiled in May 2013 due to insight that the auto industry was driving 7x more engagement…
IBM is testing technology that guesses at people’s core psychological traits by analyzing what they post on Twitter, with the goal of offering personalized customer service or better-targeted promotional messages. A crucial part of the pilot…
Came across this ad for Toyota. It really got my attention. Two lines in particular interest me: “Fear dictates and runs so many people’s lives.” “We prioritize and we make things so important that really…
Just came across this news bit about a sign company in Waco, Texas causing a stir because of a decal they produced to create the optical illusion of a woman tied up in the back…
To uncover and understand consumers’ opinions, emotions and behaviors, companies now regularly listen to conversations in social media about brands, products and services. But doing so raises new questions related to online eavesdropping and digital…
A Look Back. A Look Up. A Look Ahead. My annual review for AutoConversion. Now that 2012 is drawing to a close I am taking a moment to reflect on its significance to AutoConversion. As…
Recently I was introduced to a solution called Authntk. The idea behind this cloud-based video solution is meant to give you the ability to easily make custom personalized video postcards for customers, leads, prospects…whoever really….
Love stuff like this. Here are nine underrated or overlooked technologies that could transform the world before you know it. This list was compiled by George Dvorsky and published on StumbledUpon. You will want to…