Time Inc’s MNI Targeted Media today announced a new attribution solution that links engagement to the individual user level. The enhancement will join the proven media strategy company’s proprietary platform that has outperformed industry benchmarks by 3X for early users such as perfectlyfree and Gulfstream Parks.
Developed with direct feedback from clients, the attribution offering uses clients’ CRM data to connect the performance to all aspects of an advertising campaign, across channels and devices.
